Welcome to the Creative Business Mindset podcast, where we bridge the gap between creativity and business intelligence, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life.
I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place.
Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real.
We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout.
Powered by Creative Business Network™
Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.
Listen to the Trailer
Recommended Episode
Episode 20 The Power Of Positioning Yourself To Attract High-Value Clients With Steve Harris
If you’ve ever felt stuck between who you are and who you know you’re meant to be, this episode will shift something in you.In this unfiltered conversation, I sit down...
Latest Episodes
Episode 46 You Might Be Blocking Your Next Big Opportunity Without Realizing It | Business Therapy™
In today’s episode, we’re unpacking something that quietly blocks more opportunities than we realize: the habit of making assumptions and taking things personally in b...
Episode 45 Why Your Niche Is Not Enough to Make Real Money | Business Therapy™
In today’s episode of Creative Business Mindset™, I’m talking about niche and why your niche is not enough to make real money.You’ve heard it before: the riches are in...
Episode 44 People Pleasing Is Ruining Your Reputation | Business Therapy™
In today’s episode of Creative Business Mindset™, I’m talking about capacity and why so many of us are saying “Yes” when we already know we’re full.Not just busy. Full...
Episode 43 Networking Is a Social Skill, Not a Strategy | Business Therapy™
In today’s episode of Creative Business Mindset™, I’m talking about something that so many creative entrepreneurs quietly struggle with but rarely say out loud: why ne...
Episode 42 Abundance Mindset Is A Business Strategy | Business Therapy™
In today’s episode of Creative Business Mindset™, I’m talking about something that quietly shapes your reputation, referrals and long-term growth as a creative entrepr...